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Showing posts with the label apology

The "Big Freeze"

Unfortunately the bad weather is not bringing out the best in our TV newsreaders and weather forecasters. After getting it completely wrong with their forecast of a "barbecue summer" last year and then, again, saying the current winter was likely to be mild, they don't sound nearly apologetic enough about the current freezing weather (in Gateshead, one single snow-free day since 17 December). Apart from inaccurate forecasts, it also seems they're unable to sing from the same hymn sheet. Just after Christmas the Radio 4 forecaster said "a thaw is on the way" with a temperature in Newcastle of 5 degrees celsius. Ten minutes later, the BBC TV forecaster said "No let up in the cold weather" and predicted temperatures around zero. Guess which one was right? In addition, the BBC has taken to using irritating clichés like "the big freeze" (something I may be guilty of as well) as if it was a tabloid newspaper. More than once lately I've n...